Custom Google Looker Studio Dashboard

✅ What You’ll Learn

• How to build a visual dashboard in Google Looker Studio
• How to connect data sources like GA4, Stripe, and Google Ads
• How to share and embed your dashboards for clients or internal use

🔍 Before You Start

• You need a Google account (Gmail or Google Workspace)
• Make sure your Google Analytics 4 (GA4) is set up and collecting data
• Optional: have access to your Stripe or Google Ads accounts for richer reporting
• Decide who the dashboard is for (you, clients, team?)

📘 Step-by-Step Instructions

🟦 Part 1: Create a New Dashboard

1. Go to lookerstudio.google.com
2. Click + Blank Report
3. Give your report a name (e.g., “Marketing Performance Dashboard”)

🟨 Part 2: Connect Data Sources

1. Click Add Data → Choose from available connectors:
   • Google Analytics – Use GA4 property
   • Google Ads – If connected to your account
   • Stripe / Facebook / others – Use Supermetrics, Porter, or other 3rd-party connectors
2. Authorize each connector when prompted
3. Once added, click “Add to Report” to start using the data

🟩 Part 3: Build Your Dashboard Layout

1. Add a Date Range Selector at the top
2. Drag in the following charts:
   • Scorecards – For Total Users, Revenue, Leads, etc.
   • Time Series Charts – For traffic, conversions, spend
   • Tables – For breakdowns by traffic source or campaign
   • Geo Maps – If you want to display locations
3. Use filters and dimensions to customize what each chart shows

🟧 Part 4: Style and Customize

1. Click on each component → Style tab → Adjust fonts, colors, layout
2. Use themes or create a branded color scheme
3. Add your logo and helpful labels for clarity

🟩 Part 5: Share and Embed

1. Click Share → Choose “Anyone with the link” or invite specific users
2. To embed on a website:
   • Click File → Embed Report
   • Copy the iframe code and paste it on any webpage or client portal

⚠️ Common Issues & Fixes

• Data not showing? – Confirm the correct property/account is selected
• Blank reports? – GA4 often has a short delay in surfacing real-time data
• Using Stripe or Facebook? – You’ll likely need a 3rd-party connector (Supermetrics or Porter)

🧰 Tools & Pricing Breakdown

• Google Looker Studio – Free
• Google Analytics 4 – Free
• Stripe (for payment reporting) – Free + Stripe fees
• Supermetrics / Porter – ~$29–$99/month (optional, for 3rd-party integrations)