Add Google Analytics + Microsoft Clarity to Your Site

Tier:	Tier 1 ($17 Implementation)
Estimated Time:	30–45 minutes
Tools Needed:	Google Analytics (GA4), Microsoft Clarity account, access to your website builder or theme editor
Cost of Tools:	Free (both GA4 and Clarity)
Need Help?	We’ll do it for $17 →

You must have a Google account and access to Google Analytics
You must have a Microsoft account (Outlook/Live) to access Microsoft Clarity
You need access to your website’s HTML header or use a plugin that lets you inject tracking codes (e.g. Insert Headers & Footers for WordPress)

Go to analytics.google.com and sign in with your Google account.
Click Admin → Under “Account” choose or create your account.
Under “Property”, click Create Property → Name it (e.g., “MySite GA4”). Set time zone and currency.
Select Web as the platform, enter your site URL, and click Create Stream.
Copy the Measurement ID (starts with “G-”) or the full Global Site Tag script.
Paste the code into your site’s <head> section manually or via plugin (e.g., Insert Headers and Footers).

Go to clarity.microsoft.com and sign in with your Microsoft account.
Click “Add a new project”, name it, and enter your domain.
Copy the Clarity tracking code shown after project creation.
Paste it right below your Google Analytics tag in your site’s <head> section.

Not seeing GA4 data? — Double-check if the script is in the right place and published. Try incognito to trigger a fresh session.
Using a page builder (Wix, Squarespace)? — Most have settings under “Marketing” or “Advanced” where you can paste tracking scripts.
Using a plugin-based install? — Be sure to click “Save” in Insert Headers & Footers or equivalent.

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